Ep 35 - Aida Lutaj - Founder & CEO of Legitify

In this episode of the Founders & Funding Podcast, Philip Smith speaks with Aida Lutaj, Founder and CEO of Legitify, a digital notarisation platform for cross-border transactions.

Aida shares how she and her co-founder built the company after running into the problem themselves during the pandemic, when closed borders and shifting regulation opened the door to remote online notarisation for the first time. She talks about bootstrapping through an accelerator before raising a seed round on the back of real traction and major partnerships, why customer revenue is the most honest form of capital, and the five skills she thinks matter most for founders now.

They also discuss why founders should stop asking how to attract investors and start asking how to become investable, and why you shouldn't raise unless you can articulate exactly what the money will be for.