Ep 11 - Simon Gray - Founder of Boost Drinks

In this episode of the Founders & Funding Podcast, Philip chats with Simon Gray, Founder and former CEO of Boost Drinks.

Simon shares how he built Boost from a small wholesale operation in 2001 into a nationally recognised energy drinks brand, without taking on external investment, before selling the business to AG Barr (makers of IRN-BRU) in 2022.

They discuss building a product that customers come back for (not just hype), why cash flow beats vanity sales, when funding acts as an accelerator, and what Simon now looks for as an investor and mentor.

A practical conversation for founders thinking about scaling, exits, and raising capital the right way.