Ep 34 - James Robson - Co-Founder & CEO of FundOnion

In this episode of the Founders & Funding Podcast, Philip Smith speaks with James Robson, Founder and CEO of Fund Onion, a UK commercial finance brokerage evolving into an investment bank for small and medium-sized businesses.

James shares the full arc of the business, from a failed comparison platform built on a WordPress site with almost no capital, through a pivot into brokerage, to becoming one of the largest players in unsecured lending for its niche.

He talks about why Fund Onion has never taken debt or equity, how they've reinvested free cash flow at every stage, and why he actively advises certain founders against raising equity at all.